Bills › 91st General Assembly

HF 2730Died when the session ended · March 9, 2026

Relating to unlawful practices for retail pricing, and providing penalties

Sponsored by Rep. Larry McBurney (D), Rep. Aime Wichtendahl (D)

Topics:Business & economyCourts & civil law

Where it is now

  1. Done: IntroducedMarch 9, 2026
  2. Stopped: SubcommitteeDied when the General Assembly ended
  3. Next: House committeeFunnel: by February 20, 2026
  4. Next: Passes the House
  5. Next: Senate committeeFunnel: by March 20, 2026
  6. Next: Passes the Senate
  7. Next: To the Governor
  8. Next: Signed into law

Died when the session ended The 2026 session adjourned on May 3, 2026, the General Assembly’s last regular session. Bills that didn’t pass both chambers died. What’s a funnel?

What’s in it

AI summary Stores cannot charge you a higher price at the checkout than the price they showed on the shelf or display when you picked up the item. It is still okay for a store to charge you a lower price at the register than what was originally marked. If a court finds a retailer did this, they could face fines or be ordered to give back money they made from the practice.1

Read the official explanation

This bill relates to unlawful practices for retail pricing. The bill provides that it is an unlawful practice for a retailer to charge a consumer a price for an item at the time of checkout that is higher than the price posted, displayed, or otherwise represented on the retailer’s shelf, display, or point of consumer selection at the time the consumer selected the item. The bill does not prohibit a retailer from charging a lower price at checkout than the price posted, displayed, or otherwise represented at the time the consumer selected the item. Several types of remedies are available if a court finds that a person has committed an unlawful practice, including injunctive relief, disgorgement of moneys or property, and civil penalties not to exceed $40,000 per violation.

Full bill text2

Iowa Code it changes

Amends§714.16

How the Code works3

Lobbying

0 for · 0 against · 1 undecided · Who →