Relating to unlawful practices for retail pricing, and providing penalties

Where it is now

1. ✓
   Done: IntroducedMarch 9, 2026
2. ✕
   Stopped: SubcommitteeDied when the General Assembly ended
3. Next: House committeeFunnel: by February 20, 2026
4. Next: Passes the House
5. Next: Senate committeeFunnel: by March 20, 2026
6. Next: Passes the Senate
7. Next: To the Governor
8. Next: Signed into law

Died when the session ended The General Assembly adjourned on October 2, 2026. Bills that didn’t pass both chambers died. What’s a funnel?

What’s in it

This bill relates to unlawful practices for retail pricing. The bill provides that it is an unlawful practice for a retailer to charge a consumer a price for an item at the time of checkout that is higher than the price posted, displayed, or otherwise represented on the retailer’s shelf, display, or point of consumer selection at the time the consumer selected the item. The bill does not prohibit a retailer from charging a lower price at checkout than the price posted, displayed, or otherwise represented at the time the consumer selected the item. Several types of remedies are available if a court finds that a person has committed an unlawful practice, including injunctive relief, disgorgement of moneys or property, and civil penalties not to exceed $40,000 per violation.

From the explanation printed with the bill as introduced, written by the Legislative Services Agency. Amendments adopted later aren’t reflected. Full bill text

Iowa Code it changes

Amends§714.16

Read from the bill as introduced. Each links to every bill touching that chapter of the Iowa Code. How the Code works