Relating to value-added products or services offered by insurers or producers

This bill relates to value-added products or services offered by insurers or producers.4, if the product or service that is offered relates to the policy that is offered and is designed primarily to accomplish at least one of the criteria detailed in the bill. The cost to the insurer of offering the product or service to a customer must be reasonable in comparison to the customer’s premiums and insurance coverage for the policy class. “Customer” is defined in the bill as a policyholder, potential policyholder, certificate holder, potential certificate holder, an insured, a potential insured, or an applicant. If the insurer provides the product or service offered, the insurer shall ensure that the customer is provided with contact information for customer service or technical support personnel who can assist the customer with questions. The availability of the product or service shall be based on documented objective criteria and the product or service must be offered to all customers in a nondiscriminatory manner. The documented criteria shall be maintained by the insurer and provided to the commissioner of insurance upon request. If an insurer does not have sufficient objective criteria, but has a good-faith belief that the product or service meets the criteria specified in the bill, the insurer may offer or provide the product or service in a nondiscriminatory manner to customers as part of a pilot or test program for up to one year. Prior to launching the pilot or test program, the insurer must notify the commissioner. If the commissioner does not object to the pilot or test program within calendar days from the date of notice, the insurer may proceed with the pilot or test program.4(3)(i)(2).