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91st General Assembly · Funnel one-pager · Monday, November 9, 2026

SF 2278: Prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties

Died when the session ended · The General Assembly adjourned on October 2, 2026. Bills that didn’t pass both chambers died.

What it does

This bill prohibits personalized algorithmic pricing and surveillance pricing at certain food retail establishments (establishment). The bill defines “dynamic and surveillance pricing” as pricing that fluctuates dependent on conditions where algorithmic or artificial intelligence models retrain or recalibrate on information in near real-time, excluding promotional pricing offers, loyalty program benefits, or other temporary discounts or changes to pricing related to retention of existing customers.

Sponsors

Sen. Zach Wahls (D)

Cost

No fiscal note

Senate subcommittee · named February 12, 2026

  • Sen. Dawn Driscoll (R) · dawn.driscoll@legis.iowa.gov
  • Sen. Tony Bisignano (D) · tony.bisignano@legis.iowa.gov
  • Sen. Dan Zumbach (R) · dan.zumbach@legis.iowa.gov

Lobbying · 1 for, 0 against

For: Iowa Federation of Labor, AFL-CIO

In plain words

  1. February 11, 2026Filed in the Senate and sent to the Commerce committee
  2. February 12, 2026Senate subcommittee named: Driscoll, Bisignano and Zumbach

From public records at legis.iowa.gov, compiled by Funnel (iowafunnel.com), an independent, nonpartisan site. Current as of Monday, November 9, 2026. https://iowafunnel.com/bills/91/SF2278