HF 2469: Prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties

What it does

This bill prohibits the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data.16 (consumer fraud) and Code chapter 714H (consumer fraud —— private action), which can result in remedies including but not limited to an injunction, restoration of a person’s money or property, disgorgement of moneys or property, a civil penalty of up to $40,000 per violation, and liability pursuant to a private cause of action. The bill lists several instances when a person may use an automated decision-making system to alter the price of a product or service for a specific individual.

Lobbying · 1 for, 0 against

For: Iowa Central Community College

In plain words

1. February 16, 2026Filed in the House and sent to the Commerce committee