91st General Assembly · Funnel one-pager · Monday, November 9, 2026
HF 2010: Relating to the advertising of prescription drugs and vaccines and providing civil penalties
Died when the session ended · The General Assembly adjourned on October 2, 2026. Bills that didn’t pass both chambers died.
What it does
The inclusion of this explanation does not constitute agreement with the explanation’s substance by the members of the general assembly.30, and provides for civil penalties. The bill provides definitions used in the new Code section including “pharmaceutical company”, “television advertisement”, “prescription drug”, and “government-sponsored”. The bill provides that, beginning on January 1, 2027, pharmaceutical companies are prohibited from airing on television in Iowa any advertisement for prescription drugs or vaccines without clearly and audibly stating the highest of either the average retail price for a standard 30-day supply or the cost of a full course of treatment.
Sponsors
Rep. Jason Gearhart (R)
Cost
No fiscal note
Lobbying · 0 for, 5 against
Against: Eli Lilly & Co.; Genentech, Inc., A Member of the Roche Group; Iowa Biotechnology Association; Novo Nordisk; Pharmaceutical Research and Manufacturers of America (PhRMA)
In plain words
- January 13, 2026Filed in the House and sent to the Health and Human Services committee
From public records at legis.iowa.gov, compiled by Funnel (iowafunnel.com), an independent, nonpartisan site. Current as of Monday, November 9, 2026. https://iowafunnel.com/bills/91/HF2010